Newsletter

Issue 6 April 2025

As we turn the page to April, thrilled to share a vibrant tapestry of stories that celebrate our collective spirit—our passion, progress, and purpose. This edition shines a spotlight on the incredible milestones across our stores, the cultural richness we embrace through our influencer campaigns, and the leadership journeys that are shaping our future.

From record-breaking sales in Madurai to the elegant revamp of our K R Puram store, every achievement tells a story of dedication and teamwork.

Our leadership and warehouse training programs are empowering more of us to grow and succeed every day. Plus, our new Birthday Bash and Swiggy treats add extra joy to our workplace.

 

Together, we’re building a strong and vibrant Kushal’s.

Inside This Issue

  • Influencer Marketing: 8 New Year festivals celebrated, Akshaya Tritiya campaign
  • April Store Achievement: 18+ stores achieved 100% or more of target and setting records
  • Celebrating Milestones: Store anniversaries across Chandigarh, Guwahati, IDR, Pune, and more
  • ASCEND Leadership Program: A powerful 3-day immersive for HODs across functions
  • Warehouse Training Launched: Building operational excellence from Day One
  • HR Corner: Monthly Birthday Bash & Swiggy vouchers introduced for HO employees
  • New Store Openings: K R Puram revamped, 7 stores in fit-out, 12 new store signings
  • Fun Space: Test your knowledge on this issue!

Influencer Marketing Highlights

India Welcomes the New Year — and So Did We

This season, our Influencer Marketing team celebrated the spirit of renewal and cultural pride with campaigns across India’s vibrant New Year festivities.

📌 Festivals Covered:
Ugadi | Gudi Padwa | Vishu | Puthandu | Poila Baisakh | Baisakhi | Bihu | Eid

“8 Festivals. Countless Stories.”
From South to North, and East to West, we crafted region-specific influencer content that beautifully reflected the emotional and traditional essence of each New Year festival.

📈 Campaign Highlights:

  • 11 influencers (10 barter + 1 Paid) activated across regions
  • Reached 3L+ audience
  • Focused on culture-led videos and regional aesthetics
  • Drove visibility to our festive collection and category highlights in Antique and Zircon Jewellery

From Eid get-ready-with-me to Ugadi moments — the content resonated deeply with both tradition and trend.

This cultural calendar was not just about presence — it was about purposeful engagement, making every festival feel personal, relatable, and visually rich.

Akshaya Tritiya — A Festival of Auspicious Beginnings 💛

For Akshaya Tritiya, our strategy was intent-led — designed to drive real purchase decisions and store discovery through influencer content.

Campaign Structure:

  • 1 Purchase Guide Video — focused on what to buy and why, featuring high-demand for Silver Temple Category with Gold Price Soaring
  • 3 Store Visit Videos — created in Bangalore, Hyderabad, and Chennai, highlighting the in-store festive setup and product assortment.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Vaishnavi ✨ (@grubmode)

Performance Snapshot:

  • ROA: 3.05 – A healthy return, showing efficient conversion from awareness to action.
  • Outbound CTR: 3.86% 📈-Above industry average — indicates strong interest and click-through from influencer content to brand platforms.

The campaign combined aspiration with action — influencing not just hearts, but purchases.”

 

Click on the below icons to view the store visit videos

Bangalore
Hyderabad
Chennai

RETAIL GLIMPSE

🏅 April Store Achievements – A Month of Power Performance!

April was nothing short of phenomenal, and it’s time to spotlight the stores that went above and beyond. A massive congratulations to all the teams who hit 100% and beyond in their targets — your hustle, teamwork, and dedication are what set the bar higher every month!

Store Achievers

          • BLR – RMZ Mall – ⭐ 127%
          • NZM – Pragathi Nagar – 122%
          • MGL – City Center Mall – 121%
          • BLR – Forum Shantiniketan Mall – 121%
          • SALEM – 118%
          • VIG – Siripuram – 116%
          • CHN – VR Mall – 114%
          • BLR – Kammanahalli – 111%
          • HYD – Nexus Mall – 109%
          • BLR – Indiranagar – 108%
          • MYS – Mall of Mysore – 108%
          • CHN – Express Avenue Mall – 101%
          • BLR – Phoenix Mall Whitefield – 101%
          • BLR – Basaweshwar Nagar – 101%
          • KCH – Lulu Mall – 102%
          • HYD – Kompalli – 100%
          • WRL – Naim Nagar – 100%
          • PUN – Phoenix Mall Viman Nagar – 100%

Shout out to these stellar stores that outperformed expectations.

🔥 Madurai – Making History!

  • Highest Single Bill Ever: ₹1,51,000 – closed by Parameshwari!
  • Record-Breaking Basket: 42 items in a single bill – the highest item count we’ve ever seen! 

💥 Special Shoutouts!

  • Salem and VR Chennai stole the show this month — not just with numbers, but with leadership. Both stores are led by powerhouse women managers! Your leadership is making waves — kudos!

  • Jennifer from BLR – Indiranagar closed a stunning ₹76,000 bill — way to go!

  • Ganesh from BLR – Malleswaram racked up a massive ₹77,000 bill — incredible!

Every sale, every smile, every shift — it all adds up to success.

🎉 Store Anniversaries – Celebrating Milestones Together!

Each anniversary is not just a number — it’s a celebration of dedication, teamwork, and the trust of our wonderful customers. This month, we mark some truly special milestones across our Kushal’s.

12th Anniversary – Chandigarh Store

Twelve amazing years of serving smiles and style! Our Chandigarh team has been at the heart of it all, building lasting relationships and creating memorable customer experiences. Here’s to continuing the legacy!

2nd Anniversary – IDR Citadel Store

Two years and countless memories! Our IDR – Citadel store has grown beautifully, thanks to a strong team spirit and the loyalty of our customers. Here's to bigger goals, stronger bonds, and continued success in the years to come!

2nd Anniversary – Pune Viman Nagar Store

Happy 2nd Anniversary to our Pune – Viman Nagar store! Kudos to the team for consistently delivering a delightful shopping experience. The best is yet to come!

1st Anniversary – Guwahati Store

Cheers to the very 1st anniversary of our Guwahati store! Here’s to more success and growth in the years ahead!

2nd Anniversary – HYD AS Rao Nagar Store

Celebrating two years of excellence and team spirit! Our AS Rao Nagar store continues to shine through its dedication, customer care, and strong performance.

1st Anniversary – KRM Ambedkar Road Store

What a year it has been for our KRM – Ambedkar Road store! In just one year, the team has created a strong presence and loyal customer base. Here's to many more milestones together!

Learning & Development Highlights

ASCEND – Celebrating Our Leadership Development Program

ASCEND (Leadership Development Program)—a transformative three-day journey for all our leaders and HODs across the organization. Led by a seasoned external facilitator, this immersive experience was designed to deepen our leaders’ understanding of what it truly means to lead with purpose, influence, and authenticity. Through dynamic sessions, hands-on activities, real-world reflections, and a healthy dose of fun and team spirit, our leaders explored powerful frameworks and practical tools to elevate their impact.


This program is a part of our larger vision to cultivate inspiring, people-centric leaders who drive innovation and collaboration across every function. It is more than just a program—it’s a shared experience designed to equip us with the perspectives, tools, and confidence to lead with impact. As we climb new heights together, we will explore leadership through collaboration, strategic thinking, and real-world learning, guided by some of the finest minds in the industry.

 

Voices from the participants:

“It wasn’t just a workshop; it was a leadership awakening.”
“The activities and discussions pushed us to rethink how we show up as leaders.”
“Incredible facilitation and such meaningful interactions.”

 

This is just the beginning—together, we rise.

WH Training – Enabling Operational Excellence on Day One

We’re proud to announce the successful launch of our first Warehouse Training Program for new hires, aimed at building operational excellence. The program focused on warehouse processes, safety, and daily practices. After evaluation, feedback was very positive, with participants feeling confident and well-prepared for their roles.

Participant Reflections:

“The training gave me a clear picture of what’s expected and how to deliver with precision.”
“The live walkthroughs helped me connect theory with practice.”
“I feel more prepared and confident to contribute on the floor!”

The Road Ahead:
This is just the beginning. We’re committed to continuing structured and impactful experiences to all the verticals that empower every new member to hit the ground running and thrive in their roles.

HR CORNER

Birthday Bash & Swiggy Delights!

We’re making birthdays extra special at Kushal’s!

🎂 Introducing the Birthday Bash!

Starting this month, we’ll be celebrating all HO employee birthdays with a fun Birthday Bash at the end of every month! It’s a time to gather, share some cake, laughter, and good vibes across teams. 🎈

🎁 Birthday Gift Vouchers – Swiggy Money Awaits!

To make your special day even sweeter, we’re gifting  a Swiggy Money voucher (worth Rs 1000/-) to treat yourself to your favorite indulgence.

New STORE OPENINGS

Expansion in Full Swing

We’re excited to share our latest New Store Opening (NSO) and store development updates as we continue to scale and strengthen our retail presence across India.

 

Revamped: K R Puram, Bangalore

Our K R Puram store has undergone a major transformation! With a completely revamped look and feel, the store now features reimagined zoning, designed to elevate the customer journey. The refreshed layout improves visibility and access to key product categories, delivering a fresh, and modern shopping experience.

Stores Under Fit-Out

Here are the 7 locations currently under fit-out stage, moving steadily toward launch:

        1. Bhimavaram, Andhra Pradesh
        2. Perambur, Chennai
        3. Mogappair, Chennai
        4. DB Mall, Bhopal
        5. Velachery, Chennai
        6. Nexus Koramangala, Bangalore
        7. Fiza Mall, Mangalore

Newly Signed Stores – Coming Soon!

We’ve recently signed 12 new stores, and project planning is underway

        1. Phoenix Mall, Kurla Mumbai
        2. Whitefeild, Bangalore
        3. Anantapur
        4. Thilakwadi, Belgaum
        5. Bagalur road, Hosur
        6. Nallagandla, Hyderabad
        7. Ballari
        8. Inorbit, Vizag
        9. Karur Bypass, Trichy
        10. Kondapur, Hyderabad
        11. Kamala Nagar, Delhi
        12. Sarjapur, Bangalore

With these additions, we are set to enhance our reach, strengthen our brand presence, and create exceptional in-store experiences for our customers. Exciting times ahead!

 

FUN SPACE : Let's Play

Kushal’s April Quiz!

Think you’ve kept up with all the action? Let’s find out!

Please write your name and employee code

1 / 5

How many festivals were covered in the Influencer Marketing New Year campaign?

2 / 5

Which store achieved the highest target performance in April?

3 / 5

How many items were sold in Madurai's record-breaking single bill?

4 / 5

Which store underwent a major revamp?

5 / 5

What’s the name of the leadership development program launched in April?

Your score is

The average score is 91%

0%

March month Fun Space Winners

  1. Sonia J – Talent Acquisition Executive – HR Department
  2. Dhananjaya V – Inventory Planning Manager – Warehouse
  3. M Pavan Kumar – Store Manager – BLR – MALLESWARAM