Newsletter
Issue 8 June & July 2025
Welcome to our June–July 2025 Issue of the Kushal’s Newsletter — where every page reflects our vibrant culture, brand growth, and collective milestone moments.
This issue is extra special — it captures the energy of a milestone month at Kushal’s. We celebrate the landmark opening of our 100th store in Bengaluru, the evolution of our Everyday Campaign, and the enthusiasm that powered our in-store and warehouse celebrations.
Beyond achievements, you’ll find stories that matter: media buzz redefining our everyday elegance positioning, training that fuels frontline excellence, celebrations that strengthen our connections, and even fun moments like gen-Z vs millennials face-offs and breezy wellness highlights. This newsletter is a snapshot of our momentum, unity, and the vibrant culture..
Inside This Issue
- PR Desk: Indian Retailer interview & Hindustan Times styling feature
- Store Launches: Bhopal buzz + Chennai grand events with celeb guests
- Campaign Spotlight: Everyday Campaign with 360° rollouts
- 100-Store Milestone: Grand launch event featuring Nushrratt Bharuccha and celebrations spanned across
- Operational Excellence: Q1 top performers & zero-shrinkage stores
- Retail Wins: July leaders crossing 100%+ sales benchmarks
- Store Celebrations: Store anniversaries and recognition
- Learning & Development: Sales training, role-plays & OJT Batch 3
- Wellness: Health camp & International Yoga Day celebrations
- Fun & Engagement: Friendship Day face-off & birthdays across teams
- Fun Space: Test your knowledge on this issue!
From Public Relations (PR) desk
Brand Interview Coverage – Indian Retailer
We received significant coverage through a brand-focused interview titled “100 Stores, 50% YOY Growth; Kushal’s Is Just Getting Started” in Indian Retailer. The headline prominently showcases Kushal’s impressive growth journey and contributes to amplifying our brand visibility in the retail industry.
Coverage link:
Indian Retailer – 100 Stores, 50% YOY Growth; Kushal’s Is Just Getting Started
Styling Guide Coverage – Hindustan Times
We received media coverage through a styling guide titled “Top accessories for formal wear: What to wear with handloom sarees, deep necklines, blazers” in Hindustan Times. This piece reinforces Kushal’s positioning as a go-to destination for statement accessories, particularly in the context of formal and Indian fashion.
Coverage link:
Hindustan Times – Top Accessories for Formal Wear
Store Launch – Bhopal
Following the dissemination of our press note announcing Kushal’s first store in Bhopal, we secured 21 media coverage across both print and online platforms, including a video feature.
Highlights include coverage in CAT-A publications such as Dainik Jagran, Peoples Samachar, Central Chronicle, and Raj Express, underscoring strong media traction in the region.
Store Launch Event – Velachery & Mogappair (Chennai)
On 26th June 2025, we successfully hosted a launch event in Velachery, Chennai, marking the opening of our two new stores in Velachery and Mogappair. The event featured celebrity guest Sivaangi Krishnakumar (of Super Singer and Cooku with Comali fame).
We invited key media outlets, and the event was attended by 20 media representatives. Following the event and press note dissemination, we received 22 media coverage in publications like Tamil Sudar, News Today, Trinity Mirror, Makkal Kural, and Afternoon, among others.
Everyday Jewellery Collection – Media Buzz
Feature in The Indulge – New Indian Express (Hyderabad)
We secured organic coverage through a media interview titled “Wherever, whatever; a celebration of personal style powered by expression” in The Indulge magazine (The New Indian Express – Hyderabad edition) for our new everyday collection jewellery launch.
DVC Launch in Media Brief
Following the organic sharing of our DVC launch press note with Advertising & Marketing (A&M) media outlets, we received online coverage in Media Brief titled “Kushal’s celebrates modern women and everyday elegance in new jewellery campaign“.
Coverage link:
Kushal’s celebrates modern women and everyday elegance in new jewellery campaign
https://mediabrief.com/kushals-everyday-jewellery-campaign-video/
Brand Highlights
Your Style, Your Way, Everyday!
At Kushal’s, we are redefining jewelry as more than just a piece for grand occasions. With the launch of our Everyday Campaign, we strengthened our position from being known as the brand for everyday elegance.
This is a campaign designed to connect with women in their real lives, every day.
- Thematic Film & Static Creatives: Capturing the everyday life of a woman — from work to weekends, coffee catchups to celebrations — showcasing how Kushal’s jewelry fits seamlessly into every moment.
- Aggressive Media Push: A mix of digital, print, and in-mall promotions ensures high visibility and consistent recall.
- Strategic placements across social media, Spotify, Uber, and MyGate ads connect with customers in their everyday digital journeys.
Visual Merchandising (VM) Experience
Inside the stores, the campaign extends into immersive retail storytelling:
- Dedicated Flatbeds for each category to highlight versatility.
- Window Displays bringing the “Everyday Jewelry” theme to life.
- Slat Wall Displays designed for easy browsing and category discoverability.
The Everyday Campaign emphasizes effortless styling, self-expression, and accessibility — making Kushal’s jewelry not just for special occasions but for every woman, every day.
100 store celebration Highlights
We’ve Turned 💯! - A Milestone Made Together!
This July, Kushal’s Fashion Jewellery achieved a proud milestone — the launch of our 100th store at Nexus Koramangala Mall, Bengaluru, the very city where our journey began.
Our newest outlet at Nexus Koramangala Mall was unveiled in true style with a grand launch event on 16th July 2025 . Adding sparkle to the occasion was our guest of honour, Nushrratt Bharuccha, who brought charm and star power to the celebrations. The event also welcomed members of the press and the content creator community, making it a truly memorable milestone for our brand.
From our very first store to this landmark 100th, the journey has been driven by one vision: to bring stylish, high-quality fashion and silver jewellery to the modern Indian woman.
This achievement is more than just a number — it is a moment of gratitude, pride, and renewed energy for the exciting road ahead.
Celebrations That Sparkled Everywhere
The 100th store celebration came alive across stores, warehouse, media, and digital platforms, creating a wave of excitement everywhere.
Brand, Media and Digital Buzz
- A grand press event with Nushrratt Bharuccha as our guest of honour, adding star power to the milestone.
- Extensive press coverage, including Indian Retailer and lifestyle media.
- Influencer presence at the event, amplifying our story to wider audiences.
- Social media contests that engaged our community online.
- Nushrratt’s shoutouts and influencer posts created digital visibility.
Consumer Connect
- 20% celebratory offers delighted customers across stores.
- In-store VM revamp with displays that has storytelling visuals aligned with the milestone.
- Direct consumer outreach to share the excitement in-store and online.
View this post on Instagram
Our People, Our Strength
Store Managers’ Meet – 8th July
Ahead of the milestone, our Store Managers came together on 8th July for a special meet. The session was packed with learning, strategy discussions, and recognition, setting the tone for the celebrations ahead. It was a moment to acknowledge the leaders who drive our stores each day with passion and commitment.
Cake-Cutting Across All Stores
Every store across India joined the celebrations with cake-cutting ceremonies, creating moments of joy and connection with teams and customers alike. This collective celebration made the milestone truly special across the Kushal’s family. The celebrations wouldn’t be complete without our backbone teams.
Warehouse Celebrations – 28th July
The celebrations wouldn’t be complete without our backbone teams. On 28th July, our warehouse family came together for a day filled with fun, bonding, rewards, and festivities. It was a heartfelt acknowledgment of the people who make sure our products reach customers with perfection.
Employee Contest
To mark the 100-store milestone, we hosted an Employee Internal Contest across HO, Retail, and Warehouse.
42 entries came in, with employees sharing photos in Kushal’s jewellery or special memories from their journey here.
11 winners took home ₹1000 Kushal’s Gift Vouchers.
This was a heartfelt reminder that our biggest milestones shine brighter when celebrated together.
AUDIT TEAM SPOTLIGHT
Operational Scorecard Top Performers – Q1
We’re thrilled to announce the top-performing stores for Q1 based on the Operations Scorecard. These stores have demonstrated consistent operational excellence, and customer excellence — a true reflection of high standards in day-to-day execution.
HYD – AS Rao Nagar: 96%
HYD – Attapur: 96%
VIG – Madhurwada: 96%
VJN – Srinivasa Nagar: 96%
MYS – Mall of Mysore: 95%
Kudos to these stores for maintaining consistency and driving excellence throughout Q1!
Low Shrinkage Stores – Q1
Shrinkage control is key to strong store performance, and our teams have shown exceptional discipline this quarter.
Stores with Zero Shrinkage in Q1:
- NZM Pragathi Nagar
- KCH MG Road
- HYD Attapur
- KCH Lulu Mall
- BLR Kathriguppe
- Tirupur
Other Top Low Shrinkage Stores:
- KRL BHAGYA NAGAR
- UDP – MAIN MARKET
- BLR – RMZ MALL
- HYD – AS RAO NAGAR
A big shoutout to all these stores for their strong governance and commitment to operational excellence!
Retail Achievement highlights
JULY-25 Store Achievements – Above 100%
July was a month of outstanding performance across our stores, with several teams crossing the 100% milestone and setting new benchmarks in sales excellence.
Here’s a special shout-out to our star achievers:
Top Performers
- HYD Kothapet – 145%
- HYD Parklane (HDPL) – 137%
- AP Kakinada – 136%
- HYD A S Rao – 135%
- TRV Lulu Mall – 125%
Strong Achievers
- AP VJW MG Road – 121%
- AP Rajahmundry – 121%
- AP Ongole – 121%
- BLR Mall of Asia – 120%
- BLR Indiranagar – 120%
- Bhimavaram – 120%
- MGL City Center Mall – 119%
- BLR Sahakarnagar – 119%
- AP VJW Gayathrinagar – 119%
- AP Vizag Siripuram – 118%
- Phoenix Mall Viman Nagar – 117%
- WRL Naim Nagar – 116%
- HYD Kompally – 115%
- HYD DSL Virtue Mall – 115%
- KHM Wyra Road – 113%
- Kochi Forum Mall – 111%
- BLR Kammanahalli – 111%
- BLR KR Puram (NSO) – 111%
- HBL Koppikar Road – 110%
- HYD Sarath City Mall – 110%
- BLR Kathriguppe – 109%
- Nellore – 109%
- BLR Malleswaram – 108%
- HYD Jubilee Hills – 108%
- HYD Forum Mall – 108%
- TG Karimnagar – 107%
- AP Kurnool – 106%
- MYS Nexus Mall – 104%
- TG Nizamabad – 104%
- BLR Jayanagar – 103%
- AP Vizianagaram – 101%
Special Mentions
- CHN – VR Mall →Highest single bill by Baby at ₹1.30L.
- MGL – City Center Mall → Customer Excellence Score 100% in July,
- HBL – Koppikar Road → WOW Bill of the month ₹90K.
- BLR – Phoenix Mall Whitefield → Highest Bill of the month ₹89K.
- Kochi – Lulu Mall → Niya’s (New Staff) strong start with a ₹35K bill.
- New Store – Perambur → Strong opening performance; First bill ₹32K.
- BLR – Forum South Bangalore → Achieved 103 Google Reviews in a month.
RETAIL CELEBRATIONS
Team Spotlight – Pune Westend
A big shoutout to our Pune Westend store team for winning a special gift from the mall in the Vanilla Category!
Keep shining, Team Westend! ✨
🎉 Store Anniversaries – Celebrating Milestones Together!
Each anniversary is not just a number — it’s a celebration of dedication, teamwork, and the trust of our wonderful customers. This month, we mark some truly special milestones across our Kushal’s.
03rd Store Anniversary- BLR - PHOENIX MALL WHITEFIELD
We are thrilled to celebrate the 03rd anniversary of our BLR - PHOENIX MALL WHITEFIELD store! This milestone marks an incredible year of growth, dedication, and customer satisfaction. The anniversary celebration was a memorable event, filled with excitement, gratitude, and special moments.
04th Anniversary - VIG - SIRIPURAM
Four years and countless memories! Our VIG - SIRIPURAM store has grown beautifully, thanks to a strong team spirit and the loyalty of our customers. Here's to bigger goals, stronger bonds, and continued success in the years to come!
02nd Store Anniversary- UDP - MAIN MARKET
Two years and countless memories! Our UDP - MAIN MARKET store has grown beautifully, thanks to a strong team spirit and the loyalty of our customers. Here's to bigger goals, stronger bonds, and continued success in the years to come!
01st Anniversary - HYD - INORBIT MALL
Happy 1st Anniversary to our HYD - INORBIT MALL store! Kudos to the team for consistently delivering a delightful shopping experience. The best is yet to come!
04th Anniversary KRL - BHAGYA NAGAR
Four years and countless memories! Our KRL - BHAGYA NAGAR store has grown beautifully, thanks to a strong team spirit and the loyalty of our customers. Here's to bigger goals, stronger bonds, and continued success in the years to come!
09th Anniversary - MYS - DEVRAJ URS ROAD
We are thrilled to celebrate the 09th anniversary of our MYS - DEVRAJ URS ROAD store! This milestone marks an incredible year of growth, dedication, and customer satisfaction. The anniversary celebration was a memorable event, filled with excitement, gratitude, and special moments.
04th Anniversary -BLR - KATHRIGUPPE
We are thrilled to celebrate the 04th anniversary of our BLR - KATHRIGUPPE store! This milestone marks an incredible year of growth, dedication, and customer satisfaction. The anniversary celebration was a memorable event, filled with excitement, gratitude, and special moments.
04th Anniversary - BLR - KAMMANAHALLI
We are thrilled to celebrate the 04th anniversary of our BLR - KAMMANAHALLI store! This milestone marks an incredible year of growth, dedication, and customer satisfaction. The anniversary celebration was a memorable event, filled with excitement, gratitude, and special moments.
02nd Anniversary- IDR C21
We are thrilled to celebrate the 02nd anniversary of our IDR C21 Store store! This milestone marks an incredible year of growth, dedication, and customer satisfaction. The anniversary celebration was a memorable event, filled with excitement, gratitude, and special moments.
02nd Anniversary - IDR-Sneha Nagar
We are thrilled to celebrate the 02nd anniversary of our IDR-Sneha Nagar Store! This milestone marks an incredible year of growth, dedication, and customer satisfaction. The anniversary celebration was a memorable event, filled with excitement, gratitude, and special moments.
Learning & Development Highlights
Retail Training Takes Center Stage – With a Dash of Sparkle!
Our Retail Training initiatives have rolled out with flair and enthusiasm across key regions — Karnataka, Tamil Nadu, Kerala, Pune, and Mumbai. Current high-impact programs are strategically designed around two powerful pillars: Sales Mastery and Product Expertise.
Breaking free from the conventional classroom format, our approach brought learning right to the heart of the action — the shop floor. Through engaging role plays, real-time feedback, and scenario-based exercises. Sales Associates (SAs), Senior Sales Associates (SSAs), and Store Managers (SMs) actively participated in dynamic, hands-on sessions that were as insightful as they were energizing.
Through these role-plays, participants have gained essential skills such as:
- Enhancing Customer Experience and understanding different customer types
- Delivering Effective Product Pitches
- Mastering Objection Handling
- Building Customer Relationships
- Offering Styling Suggestions
- Implementing Suggestive Selling techniques
- Reverse engineering: KPI calculations and interrelations.
- Active Group discussion after training.
- Individual learning and training: helps to overcome stage fear, Observation increases makes the training more efficient.
- Style your buddy: Styling the teammates with suitable hairstyle and nail paint.
These comprehensive training efforts aim to empower our retail staff with practical skills that directly impact customer satisfaction and sales performance. This training is shaping the foundational DNA of our staff, emphasizing that continuous development is not a rare occurrence but an integral, ongoing practice within our organization.
Empowering Excellence Across Our Retail Network
Simulation-Based Workshop for Store Managers
As part of our 100 Store Celebration, we hosted an immersive simulation-based workshop exclusively for our Store Managers. The focus? Change Management and Decision Making.
Through high-stakes, real-time scenarios, participants honed their leadership agility, strategic thinking, and adaptability. The workshop created a safe-yet-challenging space for managers to test their skills, make bold choices, and experience the impact of their decisions firsthand.
On-Floor Product & Customer Experience Training
Our Learning & Development team brought training directly to where it matters most — the shop floor. Rolling out across Bangalore, Chennai, Pune, Mumbai, and Kerala, these sessions blended product knowledge with customer experience excellence.
By engaging teams in their real environment, we addressed practical challenges, strengthened product storytelling, and reinforced customer-first behaviors. The energy and enthusiasm from our Sales Associates, Senior Sales Associates, and Store Managers were truly inspiring.
And this is just the beginning — more exciting initiatives are on the way!
Batch 3 – Tagging OJT: Learning in Action!
Our Tagging OJT (On-the-Job Training) journey continues to shine, with Batch 3 successfully completing their sessions. This batch brought great energy and commitment as staff actively engaged in hands-on tagging exercises, real-time practice, and peer learning.
During the sessions, participants showcased not only accuracy in tagging but also confidence, collaboration, and eagerness to learn — reflecting the spirit of continuous growth that drives our teams.
HR CORNER
Wellness at Work – The Kushal’s Way
At Kushal’s, we believe that employee well-being is the foundation of a thriving workplace. Wellness Week was a beautiful reminder of our commitment to nurturing not just careers, but the health and happiness of every team member.
Free Medical Camp – Preventive Care in Focus
On 17th June, we hosted a free medical camp at our corporate office in partnership with #ICICILombard.
The camp provided employees with vital health screenings and personalized consultations, empowering them to stay informed, proactive, and in charge of their well-being.
Laughter, Movement & Mindful Moments – #InternationalYogaDay
On 20th June – #InternationalYogaDay, our corporate team came together for a rejuvenating session of:
Laughter Yoga – sparking joy and release through shared laughter
Heart-Opener Stretches – creating space for balance, relaxation, and renewal
The session brought energy, calm, and a reminder that wellness can begin with something as simple as a breath and a smile.
empowering them to stay informed, proactive, and in charge of their well-being.
Friendship Day, the Kushal’s Way – Gen Z vs Millennials
This Friendship Day, we brought in the sparkle with a playful Gen Z vs Millennials face-off — and it was nothing short of epic!
From testing pop culture memory in “Guess That Era”, to laughing over generational quirks in “Vibe Vocabulary,” the energy was contagious. 🎉
The highlight? A full-blown music face-off where both generations showed off their creativity and rhythm — proving that whether you vibe to retro beats or trending reels, the spirit of friendship always connects us. 🎵💫
At Kushal’s, we believe friendship never goes out of style — no matter which decade you belong to. 💕
Celebrating Birthdays Across
At Kushal’s, every milestone matters — and birthdays are the perfect reason to pause, smile, and celebrate together! 💫
From Head Office to our Warehouse and across all our stores, we’ve made birthdays a little more special with cakes, wishes, and heartfelt moments. These celebrations aren’t just about cutting cakes — they’re about building connections, spreading joy, and cherishing the people who make Kushal’s what it is.
