Newsletter

Issue 10 September 2025

September has been a month of firsts, milestones, and meaningful celebrations. From our first CSR initiatives to festive campaigns and team achievements, the month reflects our collective spirit and dedication. This issue brings together these highlights, capturing the energy, commitment, and joy that define our journey at Kushal’s.

Inside This Issue

Public Relations (PR) and Brand Team Highlights

In the month of September, we successfully secured key media placements that enhanced brand visibility around important consumer moments:

Dussehra

We successfully garnered strong media traction for our Dussehra Collection through organic earned coverage:

Interview FeatureIndulge Magazine (The New Indian Express)Print & Online
A well-received interview significantly amplifying visibility for our Dussehra Collection.

Bridal collection

Our Bridal Collection 2025 launch was featured prominently in Indulge Magazine, The New Indian Express (Print) through a story titled:

“Shine on You – Own each wedding moment in your best look, because you are the occasion.”

This feature beautifully captured the essence of our bridal line and positioned it as a must-have for the wedding season.

Online coverage link- https://jewelbuzz.in/kushals-fashion-and-silver-jewellery-unveils-its-bridal-collection-2025/ (Jewel Buzz)

Navratri Product Placement

Our festive pieces were also featured in Femina’s style story:
“Navratri 2025: Fresh Festive Styles in Green for Day 5,”
showcasing our jewelry as part of trending festive looks for the season.

Visual Merchandising highlights

Festive Window

The Concept Behind Our Festive Campaign

Our festive window design this season celebrates the joy of togetherness with the theme: “Festivities Begin with You.” Inspired by the Deep Dawar, the setup seamlessly blends cultural symbolism with modern aesthetics.

The warm tones, layered compositions, and ornate jewellery displays evoke a sense of celebration, radiance, and timeless Indian craftsmanship— marking the perfect start to the festive season.

Retail Achievement highlights

Performance Highlights – September 2025

Store Target Achievements

  • BLR – Indiranagar: 120%
  • BLR – ARS Complex, Malleswaram: 120%
  • BLR – Mall of Asia: 120%
  • BLR – Sahakarnagar: 119%
  • MGL – City Center Mall: 119%
  • CDR – Elante Mall: 115%
  • Tirupati Store: 112% 
  • BLR – Kammanahalli: 111%
  • BLR – KR Puram: 111%
  • HBL – Koppikar Road: 110%
  • MUM – R City Mall: 107%
  • BLR – Malleswaram: 108%
  • IDR – Sneh Nagar: 108%
  • PUN – Koregaon Park: 106%
  • PUN – Mall of Millennium: 106%
  • BLR – Jayanagar: 103%
  • PUN – Phoenix Mall, Viman Nagar: 102%
  • New Perambur Store: 102% (initial phase)
  • BLR – Mantri Mall: 100%

Special Category Highlights

Salem Store: Highest sales in the Temple Silver category –  contributing 22.17% of overall sales

Engagement Activities

Our teams conducted insightful engagement activities to strengthen learning and customer interaction skills:

  • BLR – Jayanagar New: Conducted a customer interaction chart activity to enhance understanding of customer engagement processes.

  • UDP – Main Market: Team members participated in a logical thinking activity, drawing a square with three lines to sharpen problem-solving skills.

Birthday Celebrations

We celebrated our store teams’ birthdays across multiple locations! It was a wonderful moment to appreciate their hard work and dedication:

Anniversary Celebrations

HBL – Koppikar Road marked its 4th Anniversary!

This milestone marks an incredible year of growth, dedication, and customer satisfaction.

The anniversary celebration was a memorable event, filled with excitement, gratitude, and special moments. We took the opportunity to thank our amazing team and loyal customers for their continued support and trust in our brand.

Store Recognition – Westend Store

We are proud to announce that Pune Westend Store has received a special recognition from Westend Mall Management under the Vanilla Category for July ’25 to August ’25!

Kudos to the entire Westend Store team!

Learning & Development Highlights

RISE Assessments – A Step Toward Growth

We are delighted to announce the successful completion of the RISE Eligibility Assessments held in September. Designed exclusively for Store Managers aspiring to progress to the Cluster Manager role, this program acts as a pivotal step in our leadership development journey.

Out of 18 participants, an impressive 14 have successfully cleared the assessment — a testament to their commitment, perseverance, and continuous learning mindset. This achievement highlights the immense potential and readiness of our leaders to take on higher responsibilities.

A heartfelt congratulations to all the qualified participants! Your success is a reflection of your dedication and our collective effort in building a strong leadership pipeline for the organization.

IMPACT – Managerial Development Program

As part of our ongoing efforts to strengthen leadership capabilities, we successfully conducted a three-day immersive training program for our Head Office teams under the IMPACT – Managerial Development Program.

The program commenced with a self-reflective pre-assessment, enabling participants to evaluate their current managerial competencies across varied workplace scenarios. The workshop focused on developing key leadership skills such as strategic thinking, decision-making, effective communication, and people management.

During the session, participants actively engaged in interactive activities, brainstorming sessions, and roleplays, all designed to bring theory into practice and deepen learning impact.

Following the workshop, as the second phase, participants will undertake strategic projects assigned by their department heads, allowing them to apply the learnings effectively in real-world business contexts.

Participant Feedback:

  • Great structure—clear steps from self to team to cross-functional leadership.
  • Situational Leadership and Emotional Intelligence sessions were practical and insightful.
  • Hands-on activities made complex management concepts easy to apply
  • Engaging facilitator and useful, real-world applications throughout with clear distinction between coaching and mentoring; improved leadership confidence
  • I left with actionable tools for communication, decision-making, and team guidance

The overwhelming positive feedback reflects the success of IMPACT in nurturing confident and capable leaders ready to make a meaningful difference.

Regional Training – Driving Field Excellence

Our regional training initiatives across Andhra Pradesh, Telangana, North-West, Kerala, and Tamil Nadu were conducted successfully during September, marking another milestone in our continuous learning efforts.

These sessions emphasized three key focus areas:

  1. Customer Experience Excellence
  2. Comprehensive Product Knowledge
  3. Performance Optimization through KPIs


Training was delivered through a blend of interactive classroom sessions, live demonstrations, and practical role plays, ensuring maximum participation and learning retention. Impressively, the program covered over 70% of the workforce at each store, enabling consistent on-ground performance and service excellence across regions.

Our regional teams continue to embody our learning ethos — “Grow Together, Succeed Together.”

HR CORNER

🌳Our First CSR Activity – Tree Plantation Drive

We’re proud to share that our first CSR initiative was successfully conducted with a Tree Plantation Drive on 12th September 2025 (Friday) at the Doresanipalya Forest Research Station – EMPRI, JP Nagar, Bengaluru.

Team members came together with great enthusiasm to plant saplings and contribute towards building a greener, more sustainable future. This meaningful initiative marks the beginning of our journey toward making a positive impact on the environment and community.

🚦 Traffic Police Appreciation Drive

Our team visited and honored the Bengaluru Traffic Police for their tireless service in maintaining safety and order on the roads. Tokens of appreciation were shared as a gesture of gratitude and respect for their dedication.

Birthday Celebrations – Head Office

This month, we had a wonderful time celebrating the birthdays of our Head Office team members! It was a joyous occasion to appreciate their contributions, dedication, and spirit, bringing everyone together to share smiles and good wishes.

FUN SPACE : Let's Play

Kushal’s Sept Quiz!

Think you caught every key moment? Time to find out!

Please write your name and employee code

1 / 5

Which store received special recognition from Westend Mall Management under the Vanilla Category?

2 / 5

What was our first CSR activity?

3 / 5

Which Bengaluru store achieved 120% of the target in September?

4 / 5

What was the theme of our festive window campaign?

5 / 5

Which publication featured our Dussehra Collection interview coverage?

Your score is

The average score is 92%

0%

August month Fun Space Winners

Sonia J

Talent Acquisition Specialist - HO

Manish R

Store Support Executive - Warehouse

S Sharmila

Assistant Store Manager - CHN - SELAIYUR