Newsletter

Issue 5 March 2025

Bringing You Stories That Sparkle!!

This month, we’re turning the spotlight on innovation, inspiration, and all the incredible milestones achieved across our teams. From feature rollouts and record-breaking retail moments to celebrations filled with color and cheer — March has truly been a month to remember.

Here’s to the passion, creativity, and unstoppable spirit that powers everything we do.

Inside This Issue

  • From One to Wow – How Smart Bundling is transforming styling journeys
  • Wishlist Reimagined – A small feature making a big difference in user experience
  • From Hidden to Hero – Our triumphant SEO growth story
  • A behind-the-scenes look at March madness & magic
  • Retail Roundup – March store achievements and milestones
  • 1st Anniversary Special – Pun Westend Mall completes a fabulous year!
  • Award Alert – Kushal’s R City store wins ‘Most Admired Store – Accessories
  • Glimpse from the Audit Desk – Celebrating customer excellence, operations, and shrinkage control
  • Women’s Day at Kushal’s – A heartfelt tribute to the women who power us forward
  • Holi Highlights – Color, connection, and celebration across our teams
  • Fun Space – Test your knowledge on this issue!

IT PRODUCT DEVELOPMENT Highlights

From One to Wow: How We Made Styling Effortless

Neha had found the perfect zircon necklace for her cousin’s wedding. But as she stared at her cart, something felt missing. Should she pair it with earrings? A bracelet? She wasn’t sure—and scrolling through endless options felt overwhelming.

Too many shoppers, just like Neha, hesitated at checkout, unsure how to complete their look. So, we built Smart Bundling to make styling effortless.

Now, the moment Neha adds an item to her cart, a pop-up appears with two simple choices:

💎 Complementary Products – Curated pieces that complete her look.

💎 Similar Products – More options in the same style.

She picks Complementary, and instantly, five handpicked categories appear—each filled with jewelry that perfectly matches her selection. A pair of elegant earrings catches her eye. With one click, her look is complete.

No more second-guessing. Just effortless styling, every time.

What’s Next?
Next, we’ll use insights from users’ offline purchases to offer even more personalized jewelry recommendations, making styling effortless across online and offline shopping!

Wishlist Reimagined: A Small Feature Making a Big Difference

The Wishlist feature on Kushal’s App has a fresh new purpose — moving beyond just “save for later” to become a tool for discovery, emotional connection, and smarter conversions.

Product team imagined!

What if Wishlist wasn’t just a storage bin, but a personalized space where users could dream, organize, and come back to buy?

And we got to work. 💪

What’s New?

📁 Create Your Own Collections

Just like saving Instagram posts into folders — now users can organize Wishlist items into custom categories like “Anniversary,” “Gift Ideas,” or “For Later.”

🛒 Wishlist Meets Cart
 From the Wishlist page, users can now:

  • Add to Cart directly
  • Quick view product details (no need to go to full PDP)
  • Move items back and forth between Cart & Wishlist

📤 Share you wishlist

One of the most loved features — users can now share their Wishlist via WhatsApp, Facebook, Email, and more — making it easier for gift-givers to get it right.

What Happened Next?

We quietly rolled out these updates — and the results spoke for themselves:

📊 +18% increase in products added to Cart from Wishlist
 🛒 4% of users added items to Cart directly from the Wishlist page
 📈 Conversion rate from Wishlist jumped from 7% → 13% MoM
 ❤️ More users are engaging with the feature — and returning to complete their journey


Fun Fact: Users Are Getting Creative

Our new Wishlist folder feature didn’t just organize items — it gave our customers the freedom to express themselves. And guess what? They did not disappoint. Some of our favorite folder names so far:

  • “My choice”
  • “Dada wedding”
  • “Mom”
  • “Fancy stud”
  • “For next wedding”
  • “Self gift”

It’s clear — our customers are planning their lives, their moments, and their stories right inside the Wishlist.

We also know that Dada, Saru, Radhu, Aru, Bismi, Riya, Areeb, Pramod, Deepthi, Sak, Swetha, Surya, Drashti, Anju, Anku and many more are getting married and our customers are attending their weddings !

👀 So Tell Us…

What’s your next folder going to be called?
 “Shaadi Ke Baad”? “Treat Yourself”? Or maybe… “Manifesting 💍”?

The Wishlist is open. The possibilities? Endless.

From Hidden to Hero: Our SEO Triumph

Imagine searching for jewellery online a year ago. You might have found us—occasionally. But today? We’ve made sure you can’t miss us. Back then, only 911 keywords brought us to Google’s top 3.

Now, 12 months later, that number has surged to 2,833. That’s nearly 3X the visibility. More eyes, more clicks, more love for Kushal’s Jewellery. And this is just the beginning.

How We Cracked the SEO Code

1. We Spoke Google’s Language

Instead of guessing what people were searching for, we dived deep into search data. We mapped out the exact words and phrases customers use and made sure our website spoke their language.

2. We Supercharged Our Content

  • Gave our collection pages a makeover with better descriptions and engaging content.
  • Launched category pages that catered to specific user searches, ensuring seamless navigation and keyword relevance.
  • Regularly refreshed old content to keep it relevant.

3. We Polished Our Website

  • Boosted speed so pages load lightning-fast.

  • Made sure mobile users had a smooth shopping experience.

  • Fixed broken links and improved navigation.

  • Used smart coding (schema markup) to help Google understand our pages better.

4. We Got the Right People Talking About Us

  • Got featured on jewellery and fashion websites.

  • Created shareable content that earned natural backlinks.

  • Engaged with online communities that love jewellery as much as we do!

5. We Went Local & Regional

Jewelry is personal—and often cultural. So, we created special pages for regional jewellery styles, making it easier for customers to find the pieces they love. This move paid off big time!

We’re thrilled about this growth, but we’re not stopping here. The world of search is always evolving, and so are we!

What Can You Search for Today?

Go ahead—try searching for your favorite Choker necklace, Kundan jewellery, Jhumka earrings, Antique Jewellery or Silver necklace set online. If you see Kushal’s Fashion Jewellery in the top 3, you’ll know why! 😉

NOTE FROM THE CREATIVE FLOOR

A March to Remember at Kushal’s

March was madness. And magic.

March was the perfect example of what happens when teams come together and go beyond their roles — when people say yes even when the timing’s late and move through the chaos to make things happen. To every team that stretched themselves, worked late nights, gave up weekends, edited under pressure, strategized campaigns, posted with intention — thank you.
You didn’t just help us break records. You made magic!

💥 Credits Where It’s Due:

  • The Styling team pulled off back-to-back model and product shoots — all last minute — and did it with style and calm.
  • The Studio team delivered clean, beautiful edits under warp speed with no complaints.
  • The Design team went into beast mode — rolling out online ads, in-store creatives, hoardings, website assets, social media content and everything else, all within one intense, glorious week.

⚡ But we didn’t stop there…

For the first time, the Social Media, Content, Studio, and Design teams joined forces to create a fresh, thumb-stopping pre-buzz campaign for the March Sale.
We ideated, shot, edited, posted — and saw the engagement pick up instantly.
We kept the momentum going throughout the month, and it paid off big –

🚀 What we achieved:

  • 195.8M Total Views — up 55.5%
  • 203.9K Content Interactions — up 132.4%
  • 2.3M Link Clicks — a jump of 68%
  • 17.5K New Followers — gained in a single month

 I also heard that the March Sale SM revenue went up significantly – of course, the numbers team will speak more to that 🙂

Yes, the numbers are amazing. But what I’ll remember more than anything is the fire.
The attitude. The ownership. The collaboration. The hustle.

To everyone who brought their best this March — I see you. And I applaud you.
Let’s keep this momentum (and magic) going. ✨

Congratulations Team!

Signed, 

The Creative Chaos Coordinator 😉

RETAIL GLIMPSE

March Momentum - Store Achievements Roundup!

March was nothing short of phenomenal, and our stores truly raised the bar! From crossing milestones to setting new records, here are the stores that made March shine brighter:

🏅 Top Performers of the Month

Leading the charge with unmatched performance:

  • 🥇 MYS – Nexus Mall (179%)
  • 🥈 NLR – Mini Bypass Road (142%)
  • 🥉 BLR – 4th Block Jaynagar (127%)

Followed closely by:

  • BLR – RR Nagar – 124%
  • BLR – Forum Shantiniketan Mall – 123%
  • BGM – Ambedkar Road – 120%
  • NZM – Pragathi Nagar – 120%
  • BLR – RMZ Mall – 119%

Celebrating the stores that kept the momentum above 110%:

  • BLR – BEL Road – 115%
  • TIR – Palladam Main Road – 115%
  • GTR – Laxmipuram – 113%
  • PUN – Koregaon Park – 113%
  • CHN – Phoenix Mall Velachery – 112%
  • BLR – Forum South Bangalore – 110%
  • BLR – Hennur Road – 110%
  • KPR – Rajarampuri – 110%
  • Hubli – Gokul Road – 110%

Kudos to all stores that stayed strong and achieved 100% or more:

  • GWT – G S Road – 109%
  • BLR – Basaweshwar Nagar – 107%
  • BLR – Mall of Asia – 107%
  • CDR – Elante Mall – 104%
  • HYD – Kompalli – 104%
  • BLR – Sahakarnagar – 103%
  • BLR – Kammanahalli – 103%
  • CHN – T Nagar – 103%
  • MYS – Devraj Urs Road – 102%
  • VJW – M G Road – 102%
  • BLR – Indiranagar – 101%
  • PUN – Westend Mall – 101%
  • MUM – R City Mall – 101%
  • BLR – Vega City Mall – 100%
  • BLR – Phoenix Mall Whitefield – 100%
  • HYD – AS Rao Nagar – 100%

 Let’s Celebrate Together!

A huge thank you to all store teams who made this month a big success. You make the magic happen, one customer at a time! 💫

Celebrated 1st Store Anniversary- Pun Westend Mall

We are thrilled to celebrate the 1nd anniversary of our Pun- Westend Mall store! This milestone marks an incredible year of growth, dedication, and customer satisfaction.

The anniversary celebration was a memorable event, filled with excitement, gratitude, and special moments. We took the opportunity to thank our amazing team and loyal customers for their continued support and trust in our brand.

Proud Moment for Kushal’s!

We’re thrilled to share that Kushal’s – R City Store has been honored with the prestigious ‘Most Admired Store – Accessories’ award!

A big shoutout to the R City team for making the Kushal’s brand shine brighter than ever! 🌟

Let’s continue to inspire and impress – together!!

Glimpse from the Audit Desk

Celebrating Operational & Customer Excellence | FY 2024-25

Our Audit team has been busy evaluating performance across various metrics — and it’s time to shine the spotlight on some of our top-performing stores!

Customer Excellence Scorecard Toppers

Delivering smiles, exceptional service, and unforgettable experiences — these stores are leading the way in customer delight:

  • 🥇 VJN – Srinivasa Nagar – 92%

  • 🥈 BLR – Jayanagar – 91%

  • 🥉 HYD – AS Rao Nagar – 90%

 Kudos to the teams who are making every interaction count! 💬✨

Operational Scorecard Toppers

Consistency. Clean execution. Seamless operations. These stores have aced their operational scorecards:

  • 🥇 BLR – Mall of Asia – 96%

  • BLR – Vega City Mall – 95%

  • HYD – Attapur – 95%

  • HYD – Inorbit Mall – 95%

  • HYD – Himayath Nagar – 95%

Your behind-the-scenes excellence powers the customer experience – makes our store shine brighter!! 

Top 10 Lowest Shrinkage Stores – FY 2024-25

These stores have kept tight control and demonstrated strong inventory practices:

  • 🏅 Tirupur – Palladam Main Road

  • 🏅 Nellore – Mini Bypass Road
    Followed by:

  • Kakinada – MG Road

  • Pune – Koregaon Park

  • VJN – Srinivasa Nagar

  • Udupi – Main Market

  • Mysore – Mall of Mysore

  • Lucknow

  • Chennai – T Nagar

  • Chandigarh – Elante Mall

 

The store’s efforts help build trust and protect the brand. Well done!

🔍 Audit Perspective: The numbers tell a story of commitment, consistency, and care. Let’s keep raising the bar in every aspect.

– Audit Team

HR CORNER

Celebrating the Strength Behind Our Shine - Celebrating Women’s Day!

We took a moment to celebrate the incredible women who make Kushal’s what it is — vibrant, driven, and full of heart. 💖

As a token of appreciation, our women employees were pampered in the most delightful way — with Kushal’s gift coupons, chocolates, flowers and a thank you card capturing our deepest gratitude for their contribution and spirit.

Watch the powerful video that beautifully captures the spirit, resilience, and brilliance of the women at Kushal’s.

🌈 Holi at Kushal’s – A Splash of Joy and Togetherness!

Holi at Kushal’s was nothing short of spectacular! ✨


From vibrant colors to endless laughter, the celebration was a perfect blend of fun, unity, and festive cheer.

Our teams came together to celebrate with open hearts and bright smiles, turning the day into a beautiful memory filled with dance, music, and pure joy. 

Here’s a glimpse of how we brought the festival of colors to life:

 

Let’s carry this spirit of togetherness forward and continue creating such amazing moments as a team. 🌟

Here’s to more color, more connection, and more celebrations at Kushal’s!

FUN SPACE : Let's Play

Kushal’s March Quiz!

Think you’ve kept up with all the action? Let’s find out!

Please write your name and employee code

1 / 5

What’s the name of the new feature designed to make styling effortless at checkout?

2 / 5

Which store achieved the highest percentage in March store performance?

3 / 5

What key performance metric saw a jump from 7% to 13% MoM after the Wishlist updates?

4 / 5

What’s the latest store to celebrate its 1st anniversary?

5 / 5

What festival did Kushal’s teams celebrate with vibrant joy in March?

Your score is

The average score is 88%

0%

February month Fun Space Winners

  1. Vinoth V – Senior Image Editor – Catalog & Visual Production
  2. Kamala – Style Associate – KKN – RAMA KRISHNARAO PET
  3. Pramod Krishna Goudar – Shopify Developer – IT-Engineering