This year, our creators didn’t just post — they reflected, remembered, and celebrated mothers in their quiet strength and everyday grace.

The Influencer Marketing team led a deeply emotional and relatable home-shot campaign, backed by practical store-shot content that showcased gifting options with warmth and intent.

What Made It Special:

• Focused on personal moments over polished setups
• Every story ended with a gesture of appreciation — a gift from Kushal’s Fashion Jewellery

   

✨ Creator Highlights:

• Harshit delivered a powerful, relatable narrative about how we delay gratitude — until we realize moms never do. The moment where his reflection aligned with his mom’s bindi on the mirror? A visual metaphor that said it all.
• Minal celebrated her multitasking mom — a designer, chef, and nurturer — with a surprise gift.
• Shreya highlighted how she unknowingly carries her mother’s traits — through simple, everyday habits, and she planned a gift for her while she was away
• Soundarya made an unplanned visit with a beautiful jewellery set as a gift, because sometimes, love needs no occasion.
• Isha created a calm, cozy moment for her mom — complete with tea, flowers, and a jewellery box.

Gifting Made Easy:

Creators in Bangalore (Ana), Hyderabad (Anudeep), and Chennai (Ramya) showcased in-store gifting experiences — making jewellery shopping personal, accessible, and thoughtful.

🎁 The Common Thread:
 From heartfelt gestures to easy gift guides, every creator chose Kushal’s Fashion Jewellery as a way to say “I see you, and I’m grateful.”

💬 “She won’t ask. But you still should.”
 This campaign turned that insight into action — through stories that resonated, reactions that felt real, and a celebration of the love we often forget to acknowledge.