Newsletter
Issue 3 January 2025
Inside This Issue
- Right to Shine Campaign – A campaign executed in just one day through teamwork and creativity.
- The Glam Edit – Launch of our bold party-wear jewelry collection.
- Valentine’s Day Edit – Emotional influencer storytelling redefining V-Day.
- Retail Highlights – Celebrating top-performing stores across multiple locations.
- EDGE Level 1 Training – Successful completion, now entering the OJT phase.
- Kushal’s Career Page – A new step in talent acquisition with Zoho ATS integration.
- New Store Openings – 5 store fitouts in progress and 10 newly signed locations.
- Fun Space – Test your knowledge on this issue!
Creative Chronicles: A Word from Our Creative Head
Our "Right to Shine" campaign, launched in conjunction with Republic Day with dazzling deals on Sterling 92.5 Silver jewelry!
Hey Team,
I wanted to take a moment to reflect on a special milestone—my first campaign at Kushal’s, Right to Shine. Stepping into a new role always comes with its set of challenges, but this experience was nothing short of exhilarating.
With a tight deadline and a lean team, we had our work cut out for us. But thanks to the incredible determination and seamless collaboration of Sonakshi, Jitesh, and Vivek, we pulled off something remarkable. We teamed up with the Digital Marketing and Brand teams, we crafted an entire suite of creatives—banners, social media assets, emailers, and videos—ensuring the campaign launched flawlessly. Delivering a full-fledged campaign in just one day.
This campaign wasn’t just about meeting a deadline; it was about passion, teamwork, and a shared commitment to excellence. Watching the team rise to the occasion was truly inspiring, and I couldn’t have asked for a better way to kick off my journey at Kushal’s.
Let’s continue to push boundaries and create magic together. Keep inspiring, keep creating!
Cheers,
Shruthi K
Creative Head
The Glam Edit: A Campaign That Shines Bright!
We’re thrilled to introduce The Glam Edit, our latest campaign celebrating glam-wear jewelry—perfect for party-season styling. This collection is all about bold, statement-making pieces that bring elegance and sophistication to every outfit.
In just a short span, we:
- Designed an exquisite party-wear jewelry collection
- Created social media buzz
- Launched digital creatives
- Styled in-store displays
The Glam Edit campaign is now live across all digital and retail platforms! Check out the campaign video
The Valentine Day Edit
Infusing Emotion Through Influencer Storytelling
This Valentine’s Day, our influencer collaborations took a fresh and heartfelt approach, creating content that resonated deeply with audiences. Instead of a standard showcase, the campaign focused on storytelling, emotions, and meaningful connections—transforming the way our jewelry was presented.
🎥 Influencers & Their Unique Take on Valentine’s Day
Shubhi, Fatema, and Aishwari beautifully infused emotions into their Valentine’s Day videos, making each reel deeply engaging and heartfelt.
Shubhi’s video took a romantic and emotional storytelling approach, weaving love and connection into every frame while seamlessly showcasing our jewellery.
View this post on Instagram
Fatema’s video highlighted how gifting in love is more than just an exchange—it’s an emotion. As a stylist, she thoughtfully guided her audience with a gifting cheat sheet, helping them choose the perfect Valentine’s gift.
Aishwari’s video captured a touching sentiment—our mothers as our forever Valentines. Through a delicate and heartfelt portrayal, she showcased jewellery while getting ready and celebrated a beautiful V-Day moment with her mom.
Follow our Instagram page !!
Retail Highlights
Achieving Excellence Together!
As we step into a new month, it’s time to acknowledge and celebrate the outstanding performance of our stores. The latest Monthly Achievement reflect the dedication, teamwork, and customer-focused approach that drive our success.
Top 5 Performing Stores
These stores have gone above and beyond, exceeding their targets with exceptional results:
- CHN – Phoenix Mall Velachery, Chennai – 122%
- CBT – RS Puram, Coimbatore – 116%
- CHN – Express Avenue Mall, Chennai – 114%
- BLR – Indiranagar, Bangalore – 113%
- BLR – DVG Road, Bangalore – 111%
Congratulations to the teams behind these stellar performances! 🎉
Strong Performers Across Locations
Several other stores have also achieved remarkable numbers, reinforcing our commitment to excellence:
- CHN – VR Mall, Chennai – 111%
- CHN – Marina Mall, Chennai – 110%
- GWT – G S Road, Guwahati – 108%
- CHN – T Nagar, Chennai – 106%
- BLR – Hennur Road, Bangalore – 106%
- BLR – Mantri Mall, Bangalore – 105%
- BLR – Commercial Street, Bangalore – 104%
- CBT – Brookefield Mall, Coimbatore – 104%
Here’s to another month of excellence! Let’s keep the momentum going!
Celebrating 3 Years of Kushal’s Pun - Pimpri Store!
We are thrilled to mark the 3rd anniversary of our Pun – Pimpri store, a testament to our journey of style, elegance, and customer trust.
This milestone wouldn’t have been possible without the hard work, passion, and commitment of our team, who continue to create a delightful shopping experience every day.
Here’s to many more years of success, growth, and sparkling moments!
Celebrating the Spirit of Pongal
This Pongal, we came together to celebrate the festival of harvest, gratitude, and new beginnings with joy and enthusiasm across our teams. The festivities were filled with traditional décor, vibrant attire, and sweet moments, bringing a festive spirit to our workplace.
Here’s to prosperity, happiness, and continued success in the year ahead!
HR CORNER
Advancing Talent: EDGE Level 1 Completion & Next Steps
We are thrilled to announce the successful completion of the EDGE Level 1 program for Batches 2 and 3, held from January 6th to 9th, 2025. This milestone marks another step forward in our commitment to talent development.
Bringing together 40 Style Associates from across India, the program was designed to provide in-depth training, ensuring participants gain the knowledge and skills needed to excel in their roles. Each associate was selected through a rigorous assessment process, making this learning journey even more impactful.
With the classroom training now complete, participants are moving into the On-the-Job Training (OJT) phase, where they will apply their learning in real-time retail scenarios. This hands-on experience is crucial in bridging the gap between training and execution.
As we continue to invest in our teams, more tailored CDP programs will be rolled out in the coming months, reinforcing our commitment to growth, learning, and excellence.
Launch of Kushal’s Career Page!
We are excited to introduce the Kushal’s Career Page, now seamlessly integrated with our website and powered by Zoho ATS! This marks a significant milestone in our talent acquisition journey, ensuring a more efficient and engaging experience for both candidates and our HR team.
What’s new
- Dedicated Careers Hub for seamless job applications
- Enhanced Candidate Experience with an intuitive interface
- Efficient Application Tracking for streamlined hiring
- Pipeline Building to engage with passive candidates
This initiative reinforces our commitment to attracting top talent and strengthening employer branding. With this enhanced recruitment platform, we are set to build a dynamic and skilled workforce for the future.
Spread the word & let’s welcome the best talent to Kushal’s!
New STORE OPENINGS
Expanding Our Footprint
We’re gearing up for exciting growth as we expand our retail presence across India!
Store Fitouts in Progress
Our teams are hard at work bringing these upcoming stores to live:
- Salem
- Hubli
- Hospete
- Khammam
- KR Puram
Newly Signed Stores – Coming Soon!
We’re thrilled to announce 10 new store locations, reinforcing our commitment to bringing the Kushal’s experience closer to our customers:
- Bhimavaram, AP
- Perambur, Chennai
- Mogappair, Chennai
- DB Mall, Bhopal
- Nexus Koramangala, Bangalore
- Fiza Mall, Mangalore
- Phoenix Mall, Kurla Mumbai
- Velachery, Chennai
- Whitefield, Bangalore
- Anantapur
With these additions, we are set to enhance our reach, strengthen our brand presence, and create exceptional in-store experiences for our customers. Exciting times ahead!
FUN SPACE : Let's Play
Test your knowledge and brainpower—answer the questions below, and you could win a reward!
The first three employees to provide all correct answers will get a prize so make sure to send your responses via email to preethi.thomas@kushals.com. Submit your responses before 21st Feb 2024.
1. Which campaign was highlighted as the Creative Head’s first at Kushal’s?
a) The Glam Edit
b) The Right to Shine
c) The Valentine’s Day Edit
d) The Pongal Celebration
2. How many Style Associates participated in the EDGE Level 1 program for Batches 2 and 3?
a) 25
b) 30
c) 40
d) 50
3. Which influencer’s Valentine’s Day video highlighted mothers as ‘forever Valentines’?
a) Shubhi
b) Fatema
c) Aishwari
d) Sonakshi
4. Which store achieved the highest Monthly Achievement Score (122%) in the latest retail highlights?
a) RS Puram, Coimbatore
b) Express Avenue Mall, Chennai
c) Phoenix Mall Velachery, Chennai
d) Indiranagar, Bangalore
5. Which of the following is NOT among the newly signed store locations?
a) Whitefield, Bangalore
b) DB Mall, Bhopal
c) Velachery, Chennai
d) Jubilee Hills, Hyderabad
FUN SPACE : Let's Play
December month Fun Space Winners
- Darshan – Escalation Support – Ecomm Warehouse
- Deepika – Customer Support Executive – Customer Support
- C Ayesha – Assistant Store Manager – NLR – MINI BYPASS ROAD